Elon Musk’s NEW Tesla Semi FINALLY Hitting The Market Tesla is the ultimate publicity machine. Now the Tesla Semi has been teased for quite some time, but if you're wondering when it will finally hit the market and what all the fuss is about, keep watching till the end to learn more about this incredible product. Apple is the only other company that can generate the level of excitement that Tesla can for a product. Nonetheless, Tesla has surpassed Apple as the company with the most ardent supporters. The Tesla Semi is a legendary Tesla product, similar to the Tesla Cybertruck. What do these two items have in common? Apart from the fact that they both have absurd Tesla performance figures, they're also not for sale. This could change for the Cybertruck by 2023, but don't count on it. In the case of the Semi, the release date could be closer than any of us expected. Musk made the announcement on Twitter, which he may or may not own at some point in the future. PepsiCo will be the first company to receive electric trucks after years of anticipation on December 1st.