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Video Description
Has Rolex shot themselves in the foot by creating a scarcity in the market and endless wait lists, if this was all a planned scheme?

Danger seems to be looming for the big brand and there are chances that Rolex might have shot themselves in the foot. Incessant complaints and popular talks on controlled distribution and a structured shortage could mean some sort of trouble for the Rolex brand in the watch world.

In today's video we look at whether this was a good move by Rolex if indeed intentional or a scheme that may end up doing more harm to the brand. Keep watching to see how this has affected the luxury watch market and people's perception of Rolex over the years.

Subscribe for Rolex related news, luxury investment watches and everything related to these extraordinary timepieces: Rolex, Omega, Patek Philippe, Audemars Piguet and more. Inspired by Bark and Jack, CRM Jewelers, Teddy Baldassarre.

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On Above First Class we will cover all things Rolex, Omega, and other popular luxury watches. Stay tuned for the latest Rolex news and luxury investment watch trends.

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Disclaimer: Please note that all the clips used in our videos have been transformed according to Youtube's fair use guidelines. The intention of videos is to educate and entertain our audience and may reference from time to time clips from other creators, but if you feel there are any copyright issues in my videos, please contact me on